PORTFOLIO PERFORMANCE (FINANCIAL CARDS) – CUSTOMER EXPERIENCE & TOP OF WALLET

As banks, card issuers, fintechs, neobanks and other non-traditional players navigate the increasingly competitive landscape to drive payment card success, two key strategies come to mind; delivering “best customer experience” and focusing on “top of wallet” product design.

Never more critical is the need to engage customers by building trust, brand equity and loyalty. Some of the key ways to achieving this are by designing and offering relevant, simple, timely and personalised products and services.

What is driving your strategy for improving portfolio performance:




View Past Sessions View all

Image
Global trade at crossroads: Will WTO mend or deepen the rifts?

The outbreak of COVID-19 has disrupted global trade and added momentum towards the deglobalisation trend. Even before the pandemic hit, several factors such as nationalism, protectionism, and trade tensions have been driving the world economy…

Image
WFE’s Pedro Perez: “It’s not easy to decentralise trust”

Pedro Gurolla-Perez, head of research at World Federation of Exchanges, discussed the unabated rise of financial markets at the peak of COVID-19 crisis while reflecting cautiously on the real use cases of cryptocurrencies and blockchain.

Image
China’s 14th 5-Year Plans reveal unease over income inequality and social divide

China has released its 14th 5-year plan with the over-arching theme of improving its own domestic conditions, boosting quality of growth and people’s livelihoods, enhancing technological self-efficiency, bolstering national security system…

Image
OCBC's Samuel Tsien: “ I don't play golf ”

In this up close and personal conversation with Emmanuel Daniel, Samuel Tsien, Group CEO of OCBC Bank, reflected on his journey as a banker, and personality traits that served him well as a leader.