As banks, card issuers, fintechs, neobanks and other non-traditional players navigate the increasingly competitive landscape to drive payment card success, two key strategies come to mind; delivering “best customer experience” and focusing on “top of wallet” product design.
Never more critical is the need to engage customers by building trust, brand equity and loyalty. Some of the key ways to achieving this are by designing and offering relevant, simple, timely and personalised products and services.
The payment industry has had to evolve amid the coronavirus outbreak as consumers are forced to turn to cashless, remote and online transactions with the increased adoption of e-commerce.
In his discussion with Emmanuel Daniel, True Global Ventures founder and director Dusan Stojanovic shared the development path of non-fungible tokens and how these are now generating new revenue streams for the entertainment and gaming…